How to find the 0% ROI or break-even price on the calculator?

How to find the 0% ROI or break-even price on the calculator?

The break-even sell price, also referred to as the 0% ROI, is found on the Sell Price based on the ROI popup window.  Below we outline the steps to find your break-even or 0% ROI for an ASIN.
  1. Enter in a Buy Cost and a Sell Price for the product you wish to get the break-even or 0% ROI for.
  2. Locate and click on the Information icon next to Profit 
  3. A popup will appear with the Sell Price based on Profit where you will notice under the column labeled $0 is the amount that is the 0% ROI, also known as the break-even price.