What does the icon The product you are trying to sell is Transparency enabled mean?

What does the icon "The product you are trying to sell is Transparency enabled" mean?

Some brands enroll their products in the Amazon Transparency program to compact non-authorized sellers from selling their products. If a brand is enrolled in this program, a blue icon will show up. To learn more about the Amazon Transparency program please visit Transparency 2D barcode requirements on Seller Central.

Here is an example of how AZInsight displays this label.
ASIN: B01H7Q0Q8K
For this transparency indicator to work, you must be logged in to Amazon Seller Central